top of page

Services that build real brands, not random “graphics”

I run a boutique brand and marketing studio that acts as an in-house marketing team for funded nonprofits and expert service businesses, handling branding, websites and digital marketing so you can show up consistently, book better clients and increase donations.

Our Services
BW-background.png

Our Services

IBP

Clarity & Identity Brand Package
From $1,500

For service-based experts and nonprofits who are making money but look and sound “all over the place” online and want a clear, consistent brand they’re proud to show off.


What’s included:

  • Brand discovery session (60–90 minutes)

  • Brand strategy (positioning, message, voice, key talking points)

  • Visual identity (primary logo + simple variations, color palette, font system)

  • Mini brand guide (PDF) outlining how to use logo, colors, fonts, and tone of voice

  • 2–3 social templates + basic profile/cover graphics and email signature


Note: Bigger organizations or more complex brand needs will be quoted individually.

CWP

Clarity & Conversion Website Package
From $850 (single page)
From $2,000 (up to ~5 pages)

For service-based brands and nonprofits who need a website that looks professional, feels on-brand and actually guides visitors to take action.

Core details:

  • Designed and built primarily in Wix (WordPress/Squarespace available for rebuilds)

  • Strategic page layouts and mobile-friendly design

  • Basic on-page SEO (titles, meta descriptions, headings)

  • Key integrations (email signup, booking, donation buttons, etc.)

  • Short handover training or Loom walkthrough so you can make basic edits yourself

Copywriting note:

  • Client provides the website copy as the default

  • I review and lightly edit for clarity and structure

  • Full website copywriting is available as a separate add-on and quoted based on scope

BW-background.png

Ongoing Marketing: Your Fractional In-House Team

For brands that don’t just want a new logo or website, but want someone to own their
marketing and keep it moving every month.

GPR

Growth Partner Retainer
From $2,000/month

For funded nonprofits and expert service businesses that want strategic direction and consistent marketing support, but have some internal capacity to execute day-to-day tasks.


Scope (approx.15 hours/month):

  • Monthly strategy and planning call

  • Brand and marketing direction (keeping visuals, voice and messaging consistent)

  • Social media: strategy only (audits, content pillars, post ideas, reviews)

  • 1-2 email campaigns per month (planning, writing and building)

  • Light website updates (copy tweaks, adding pages/sections as needed)

  • Simple monthly report (what we did, key numbers, next priorities)


Commitment terms:

  • Initial commitment: 3 months

  • After 3 months: month-to-month with 30 days’ notice to cancel

MDR

Marketing Department Retainer  From $3,500/month

For funded nonprofits and expert service businesses that want you to act like their full marketing department - strategy plus implementation.

Scope (up to ~30 hours/month):

  • Everything in the Growth Partner retainer, plus:

  • Done-for-you social media content and posting (12–16 posts/month)

  • Up to 3 platforms: Facebook, Instagram, and either LinkedIn or Twitter/X

  • Additional platform (e.g., both LinkedIn and Twitter) available at an added cost

  • 2–4 email campaigns per month + simple nurture/campaign sequences

  • Light ad management (1–2 campaigns/month on Meta) with a monthly summary

  • Campaign and launch support (landing pages and key promotional graphics)

Commitment terms:

  • Initial commitment: 6 months

Retainers

Do you need 1, 2 or all of the services I offer? Let's find out.

FAQ

Frequently Asked Questions

rodari-1.jpg
What truly stood out was her incredible attention to detail - every aspect of the engagement was elevated because of her dedication and precision.

When TCCH was in its early stages, we struggled to gain traction and establish a recognizable presence in a crowded space. Fran’s expertise in branding, marketing, and design was exactly what we needed to bring our vision to life. 

Her knowledge of social media marketing and brand representation provided immense value, helping us build a strong and professional identity.

 

What truly stood out was her incredible attention to detail - every aspect of the engagement was elevated because of her dedication and precision. The results spoke for themselves, and I can confidently say that working with Fran and her team was one of the best decisions we made. Her work delivered great results, and we received excellent value for our investment. I highly recommend her services to anyone looking for top-tier branding and marketing support.

Rodari Simpson - Founder/Creative Director,
The Concert Chorale of Harlem
New York

PSDP Brochure

PSDP Brochure

BlackHew Moringa Powder and Tea

BlackHew Moringa Powder and Tea

Logo, Website and Package design

Winsome Wishes for Kids

Winsome Wishes for Kids

Flyer Design

Feel Better Blog

Feel Better Blog

Email Newsletter, Ad Campaigns and Social Media

Co.Style Coffee House

Co.Style Coffee House

Branding and Website

VOWE

VOWE

Branding

Based in Jamaica, working with nonprofits and service-based brands around the world.

  • Facebook
  • Instagram
  • LinkedIn
  • Whatsapp
/blackwood.design.marketing

@blackwoodesign

/franblackwood

+1 876 815 2233

fran@blackwoodesign.com

Not sure where to start with your brand and marketing?

© BLACK WOOD DESIGN STUDIO 2026 | ALL RIGHTS RESERVED | PRIVACY POLICY

bottom of page