Our Services
IBP
Clarity & Identity Brand Package
From $1,500
For service-based experts who are making money but look and sound “all over the place” online and want a clear, consistent brand they’re proud to show off.
What’s included:
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Brand discovery session (60–90 minutes)
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Brand strategy (positioning, message, voice, key talking points)
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Visual identity (primary logo + simple variations, color palette, font system)
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Mini brand guide (PDF) outlining how to use logo, colors, fonts, and tone of voice
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2–3 social templates + basic profile/cover graphics and email signature
Note: Bigger organizations or more complex brand needs will be quoted individually.
CWP
Clarity & Conversion Website Package
From $850 (single page)
From $2,000 (up to ~5 pages)
For service-based brands who need a website that looks professional, feels on-brand and actually guides visitors to take action.
Core details:
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Designed and built primarily in Wix (WordPress/Squarespace available for rebuilds)
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Strategic page layouts and mobile-friendly design
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Basic on-page SEO (titles, meta descriptions, headings)
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Key integrations (email signup, booking, automations, etc.)
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Short handover training or Loom walkthrough so you can make basic edits yourself
Copywriting note:
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Client provides the website copy as the default
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I review and lightly edit for clarity and structure
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Full website copywriting is available as a separate add-on and quoted based on scope
Ongoing Marketing: Your Fractional In-House Team
You don't need another one-off project. You need someone who shows up every month, knows your brand
inside out, and keeps your marketing moving while you focus on your clients.
That's exactly what a Black Wood retainer is.
GPR
Growth Partner Retainer
From $2,000/month
You have someone who can execute. You just need the strategy, the direction, and a senior partner making sure everything stays on brand and on track.
Scope (approx.15 hours/month):
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Monthly strategy and planning call
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Brand and marketing direction (keeping visuals, voice and messaging consistent)
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Social media: strategy only (audits, content pillars, post ideas, reviews)
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1-2 email campaigns per month (planning, writing and building)
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Light website updates (copy tweaks, adding pages/sections as needed)
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Simple monthly report (what we did, key numbers, next priorities)
Commitment terms:
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Initial commitment: 3 months
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After 3 months: month-to-month with 30 days’ notice to cancel
MDR
Marketing Department Retainer From $3,500/month
You're done doing it yourself. You want it handled, strategy, content, email, social, ads. All of it. Every month. That's this.
Scope (up to ~30 hours/month):
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Everything in the Growth Partner retainer, plus:
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Done-for-you social media content and posting (12–16 posts/month)
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Up to 3 platforms: Facebook, Instagram, and TikTok
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Additional platform (e.g. LinkedIn and Twitter) available at an added cost
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2–4 email campaigns per month + simple nurture/campaign sequences
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Light ad management (1–2 campaigns/month on Meta) with a monthly summary
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Campaign and launch support (landing pages, funnels and key promotional graphics)
Commitment terms:
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Initial commitment: 6 months
Do you need 1, 2 or all of the services I offer? Let's find out.
Frequently Asked Questions
What truly stood out was her incredible attention to detail - every aspect of the engagement was elevated because of her dedication and precision.
When TCCH was in its early stages, we struggled to gain traction and establish a recognizable presence in a crowded space. Fran’s expertise in branding, marketing, and design was exactly what we needed to bring our vision to life.
Her knowledge of social media marketing and brand representation provided immense value, helping us build a strong and professional identity.
What truly stood out was her incredible attention to detail - every aspect of the engagement was elevated because of her dedication and precision. The results spoke for themselves, and I can confidently say that working with Fran and her team was one of the best decisions we made. Her work delivered great results, and we received excellent value for our investment. I highly recommend her services to anyone looking for top-tier branding and marketing support.