BRANDING | WEBSITE | SOCIAL MEDIA | ADVERTISING | EMAIL MARKETING
Clive Smith is a landscape photographer based in Atlanta
The Challenge
Clive Smith is a serious landscape photographer who wanted to sell his work on his own terms, no stock sites, no Etsy, no giving up ownership. The challenge was building a brand, an audience, and a sales system from scratch, then finding the people willing to pay for fine art photography online.
The Solution
We built an e-commerce website where Clive could sell his prints directly, on his terms. A free digital download funnel captured leads and grew his email list. SEO, targeted social media and Google ads drove consistent traffic. Email marketing nurtured his audience into buyers.
The smartest tool was his business card. Each one featured a different print on the back with a simple prompt: "Like it? Scan this." The QR code led to a funnel where visitors could download the print as a free wallpaper, and buy the original. A physical card became a digital sales tool.
Photo Book
While managing Clive's social media, we noticed something. His series of lifeguard hut photographs consistently outperformed everything else, more comments, more saves, more people asking where they could buy prints. We saw an opportunity.
We pitched Clive on a photo book featuring the hut series, paired with short stories and historical context. He wasn't convinced. So we ran a pre-order campaign to let the market decide.
100 orders came in within the first 2 days. 326 books sold over 3 months. He was convinced.
Social Media & Advertising
We grew Clive's Facebook following from 1,352 to over 4,000 during the retainer — building a community that showed up daily for the story behind each photograph. Pairing his images with historical context and reflective storytelling drove significantly higher engagement than standard photography posts, and regularly generated print sale enquiries in the comments.
Targeted Facebook and Google ads amplified the reach. A $50 monthly ad budget generated a page reach of nearly 8,000 in a single 30-day period — proof that the right creative and targeting matters more than a big ad spend.
Fran's work has not only elevated my online presence but also helped me attract more clients.
When I needed a cohesive brand for my photography business, Fran delivered beyond my expectations. She designed my logo, built a stunning website, and even managed my social media accounts. Her work has not only elevated my online presence but also helped me attract more clients. Fran’s attention to detail and creativity are second to none, and I can’t recommend her enough to anyone looking for a team to help them grow their business online.
Clive Smith - Landscape Photographer
Clive Smith Gallery
Atlanta
